About Us

Max Eyewear, a leading optical wholesaler based in South West London, has a rich history that spans over a century and reaches across continents.

Our story begins in the 1890s when our founder’s great-uncle, a visionary entrepreneur, tasked his nephew with sourcing a part essential for eyewear production. This challenge laid the foundation for what would become a thriving family business. By 1955, in the heart of British India, our founder’s father had established a large glasses frames factory, laying the groundwork for a legacy that would transcend generations.

Inspired by his father’s dedication and the family’s passion for quality craftsmanship, our founder embarked on a journey to London in the 80s with nothing more than a bicycle and determination to bring the family's expertise in eyewear to the world stage.

His deep fascination with London’s culture and vibrancy later inspired the creation of our flagship in-house brands, London Club and Romeo & Juliet London, reflecting the city's timeless elegance and modern flair.

Since its inception in the 90s, Max Eyewear has steadily expanded its reach, now serving customers in over 70 countries. Our product range is comprehensive, offering everything from optical frames and sunglasses to clip-ons and a wide variety of optical accessories.

Our in-house brands, including London Club, Halstrom, Romeo & Juliet London, and Univo, cater to a diverse clientele. Whether you're looking for an affordable voucher option or a premium design, our collections span all age groups and adhere to the latest trends, all while maintaining a commitment to quality and value. We continually introduce new styles to stay at the forefront of fashion and functionality, with every product backed by a warranty for your peace of mind.

At Max Eyewear, we believe in more than just selling eyewear; we believe in building lasting relationships. Our sales network includes dedicated agents across the UK and Ireland, distributors worldwide, and a robust online store. Our presence can be seen at global exhibitions, such as Vision Expo in the US, Silmo in France, and Mido in Italy, just to name a few.

Discover Max Eyewear—where tradition meets innovation, and every pair of glasses tells a story.